Pay Per Click Advertising

Pay per click advertising is the term used to describe the process of placing adverts on a website and gaining some revenue from the publisher when your visitors click on one of their ads.

As far as I know, the most prolific pay per click advertising company is Google. They have a simple sign-up process and continually update the features offered to the publishers (the person displaying the adverts on their website is called the publisher).

Google software reads the text on your page and displays appropriate adverts, hopefully the kind which will be suitable for your visitors. They usually get it right, but if you find that the pay per click ads are a little off subject you can change the text on your page in order to give the google software a little more help.

Placement of your adverts on the page can have a profound effect on their success. Experiment with the ads until you find a format which works well with your page layout and gets attention and yet does not interfere with your visitors navigation of your site.

You can block adverts from your competitors in order that they cannot compete for your business on your site. You can also allow advertisers to bid for the placements on your site and this could well earn you more revenue.

When you have earnt lots of money you can build more sites and travel. Good luck.

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